The 3 Factors to consider in selling your home are:   Location-Condition-Price


1. Location: Your home’s location and setting influences its value. A home inside a quiet subdivision sells for more than the identical home on a busy street. Remote areas typically sell for less than closed-in areas. Views, streams, and trees usually enhance value. You obviously have no control over location.


2. Condition: New homes enjoy a marketing edge over resale homes because they are shiny and clean. Builders enhance their appeal by offering model homes (clean, bright, decorated in current colors, and with amenities) for buyers to examine.

Conversely, a home in poor condition and disrepair decreases its value in the eyes of a potential buyer.

Our goal it to make your home as close to a model home as possible while being sensitive to costs. You have nearly complete control over condition and you can increase value and decrease marketing time by being sure your property is in the best possible condition.


3. Price: If IBM stock is trading between 104 and 108, it does no good to insist on selling it at 120. Likewise, your home must be priced within the appropriate range. You must actually “sell” your property twice: first to a buyer and then to an appraiser. The buyer is more subjective and compares the amenities of your home to those of other homes currently on the market in the same price range. The appraiser is more objective and compares age, size, and cost-identifiable features in your home against other properties that have sold.

We utilize our experience and expertise to fine-tune the price by taking into consideration all of these variables.